Custom CMS solution for Safari business

Overview

Mongoose Safaris, a newly launched business, needed a standout web presence to effectively showcase their safari itineraries. To meet the demands of a competitive market, we designed & developed a dynamic, responsive website that highlights their unique offerings and adapts effortlessly as their content grows. Our custom CMS not only streamlined content management but also optimized SEO, ensuring the site remains fresh, engaging, and highly visible.

Safari website

Client

Mongoose Safaris specializes in just three countries: Botswana, Zambia and Zimbabwe. Offering only tailor made itineraries, each crafted uniquely for customers’ African safari of a lifetime.

The Brief

Mongoose Safaris was a new business looking to establish an online presence to showcase their safari itineraries. In a competitive market, it was crucial for their website to stand out on both desktop & mobile. We needed to design a platform that not only highlighted their offerings but also made it easy to add new content as they expand their markets, locations, and itineraries.

Solution

Content Management: We used our custom CMS to easily manage and update all the website content, while also optimizing it for SEO, ensuring each page is well-positioned for search engines, and to attract and engage visitors.

UI Design: For Mongoose Safaris, we designed a UI that’s just as thrilling as their adventures. It’s eye-catching and easy to use, so visitors can explore and enjoy the site without any hassle. We kept things clean and smooth, making sure the whole browsing experience is both fun and effortless.

Responsive Web Design: We created a responsive web design for Mongoose Safaris that looks and works great on any device. Whether you’re on a desktop or smartphone, the site adjusts smoothly, making it easy to use and visually appealing everywhere. This means a better experience for users and ensures the content always shines.

Safari website
Safari website
Safari website

Feature Highlights

Bespoke CMS Backend: For this website, we built a custom CMS that makes managing content and media a breeze. It’s easy to use, so updating and organizing everything is straightforward. Tailored just for Mongoose Safaris, our platform fits perfectly with their site, making content management smooth and hassle-free.

Templatized Layouts: We designed templatized layouts for destinations, regions, and places to stay, making it super easy to showcase various locations. Each template was crafted to highlight the unique features of different spots while keeping the look consistent and engaging.

SEO Configuration: The CMS includes robust SEO functionalities that allow for precise configuration of each content page, boosting both on-page and technical SEO scores. These built-in tools catered for optimizing of metadata, keywords, and page structure, and ensured each page is finely tuned for search engine visibility.

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